At the heart of Nike’s SOLE group is a mission to elevate and celebrate the people who make the in-store experience exceptional. We partnered with the team to bring that mission to life through a full brand strategy, dynamic visual identity, and a suite of thoughtfully designed assets—from custom logos and celebrated illustrations to color palettes, swag, training materials, and award program materials. Every detail was crafted to reflect the energy, pride, and creativity of the in-store teams, and the extended org that supports them within WHQ.