Our partnership with Wink Scrubs has been rooted in the same purpose that drives the brand itself: honoring and uplifting the healthcare community. Together, we reimagined Wink from a primarily B2B company into a vibrant, consumer-focused brand, crafting a refreshed brand strategy, identity, and marketing ecosystem that reflects the heart of its mission. The result is a bold, human-centered brand built to champion the people who give care every day.